Newsboys recently inked a deal with American Athletics, a licensed Converse distributor, to launch its own line of Converse Chuck Taylor All Star shoes. The joint venture commemorates the first time the shoes have been branded with a Christian music artist’s logo.
“The opportunity to be associated with Converse Chuck Taylor All Stars is exciting,” says newsboys manager Wes Campbell. “I have personally worn them for years. newsboys is a great choice to break into this market. We launched the shoes on newsboys' current The Way We Roll Tour, which kicked off October 1 in Greensboro and will run through mid-November.”
Newsboys branded Converse Chuck Taylor All Stars will be available in red, black, blue, and pink, in either low or hi tops. Shoes can be ordered online only via a special link on newsboys home page at http://www.newsboys.com/. (http://www.jesusfreakhideout.com/)
